Independent florists lose real money in a handful of specific,
fixable ways — most of them invisible in any single order. Here's each
one, and the part of Floral Intel that solves it.
Chargebacks & disputes
You lose disputes you should win.
A customer or wire service questions an arrangement or a delivery,
and the proof is scattered across designers' phones, drivers' texts,
and a camera roll no one can find. By the time you reconstruct it —
if you can — the dispute window has closed. Each charge is small
enough to feel unwinnable, and frequent enough to be a real slice of
the year's profit.
The fix
Proof attaches a photo of the finished
arrangement and the delivery to the order the moment they're taken.
When a dispute lands, you pull one dated recap a chargeback rep can
hand straight to the bank — a minute, instead of an afternoon of
digging.
Wire-service margin
You can't see what a wire order actually made.
The service's cut, the fees, your own cost of goods — by the time it
nets out on an opaque monthly statement, you can't tell which orders,
or which services, are even worth taking. And a late or missed
delivery confirmation quietly costs you a fee on top.
The fix
Delivery Confirmations
emails the customer the delivery photo the moment an order is
marked done, so the 'did it arrive?' call stops coming and the
photo is on file if anyone disputes the delivery. Filing the
confirmation with the wire service — the half that answers the fee
above — is on the way, and so is statement reconciliation.
Getting found
“Local” florists that aren't are taking your orders.
Order gatherers — just a stock photo, no real shop behind it — rank
for your town and skim the local orders that should be yours. A
customer looking for a real florist near the delivery address has no
way to tell the difference.
The fix
The Floral Intel directory lists real local
shops by the neighborhoods and ZIP codes they actually deliver to —
not by who paid to rank. Claim your listing free and keep your own
information right.
The scattered record
The order lives in five places — none of them the shop's.
Orders arrive over the phone, the wire portal, and email. Photos sit
on personal phones. “Did my flowers arrive?” is the call
you field all day. When you need the full picture of an order, you're
stitching it together from memory.
The fix
One order record everything reads from — capture, routing, proof, and
notifications all hang off the same order. A detail entered once is
never re-entered, and the customer gets the delivery photo by email
automatically, before they think to ask.
Where to start
Most shops start free — claim your listing to
get found. When you're ready to run the shop on it, the
Shop plan adds orders, proof, and analytics for one
flat monthly price; capture on every order for a couple of weeks and
the recap speaks for itself the next time a chargeback notice lands.
Delivery confirmations come with it — the customer gets the
delivery photo by email the moment an order is marked delivered, at
$0.10 per order confirmed. Plus applicable sales tax. Take wire orders? Add
Wire Service and your wire orders come into Floral
Intel automatically, so nobody re-types them.
Windows only. On a Mac or Linux? Contact us.
Have specific questions — the wire services you work with, your team
size, your delivery volume? Reach out and we'll
talk it through.
