Guides & FAQ

Sending flowers shouldn't be a guessing game. These short reads explain how to reach a real local florist, where your money actually goes, and how to send well — every claim sourced and florist-friendly.

Start here

• What “real local” means The four things that make a florist genuinely local — and why each one shows up in your flowers. Read →
• Where your money goes Follow a single order through both paths and see how much of what you pay becomes actual flowers. Read →

How to send well

• Spot a real local florist Five fast checks — straight from FTC and florist-association guidance — to find a shop that's really local. Read →
• Designer's choice The counter-intuitive truth: letting the florist choose gets you fresher, better-value flowers. Read →
• Sympathy & funeral flowers Time-sensitive and high-stakes — why a local florist who knows the facility matters most here. Read →

About Floral Intel

• FAQ How this works, how we make money, and how it's different from a Google search. Read →