How the Floral Intel florist directory works

Floral Intel’s mission is to provide the most accurate, transparent and defensible answer to one question: Which real florists deliver to a specific address, ZIP code or city?

To fulfill that mission, we follow a clear standard: identify genuine florists, document where they deliver, preserve the evidence supporting each fact, and show uncertainty instead of guessing.

This page states our operating standard. Some parts are already in place; others are being completed, and older records are rechecked as newer controls are applied.

We start with the florist

We collect information from public sources, beginning with each florist’s own website. We look for:

• The business name and storefront locations
• Phone numbers and the florist’s official website
• Cities, ZIP codes, neighborhoods and facilities served
• Delivery policies, hours, fees and ordering details
• Evidence that the business is operating as a florist

We may use trusted public business and geographic sources to find florists, distinguish locations, standardize place names and check whether a business appears to be operating. Those sources help us find and corroborate a shop; they do not replace what the florist says about its own delivery service.

Our collection standard is to use only publicly accessible pages, respect each website’s robots.txt instructions, and never log in, submit forms, bypass access controls or place orders while gathering directory information.

AI helps us read; it does not decide what is true

Florist websites vary considerably. Useful information about a business may be presented in ordinary page text, lists, structured page data or across several different pages.

Software, including AI, helps us identify useful facts in that material. Our evidence standard requires each extracted delivery claim or operating detail to retain:

• The page it came from
• Supporting text or page data
• When it was last checked
• A confidence level

AI output is not accepted merely because a model produced it. When a claim is evaluated for publication, our standard is to compare it with the source material and geographic reference data. Unsupported, malformed, contradictory or unusually broad claims are withheld for further review.

When a better extraction method or validation rule becomes available, we can apply it to existing records—not only to florists added afterward.

We build one defensible business record

Information about the same florist may appear on several pages or in several public sources. Our business-record standard is to combine that material into one record while preserving where each fact came from.

We use geographic reference data to:

• Validate cities and ZIP codes
• Standardize place names
• Associate delivery locations with states
• Calculate approximate distances
• Place storefronts and destinations on a map

ZIP codes and map points are geographic references, not guarantees of an exact delivery boundary. The florist remains the authority on whether it will accept a particular order.

We also work to distinguish individual storefronts, multi-location florist businesses, studio florists, closed businesses and companies that merely relay orders to another florist.

We validate before we publish

Our publication standard requires each evaluated delivery claim to identify a real place and be supported by the florist’s published information. A claim that does not meet that standard is withheld rather than presented as fact.

We also evaluate whether the website and business information belong to the florist in the listing. Where possible, we corroborate the business name, address, phone number, operating status and business type using additional public sources.

No single clue is treated as conclusive. A changed website, an unreachable page or an ambiguous phrase may require additional evidence before a florist is marked closed or removed. A shop we have on record as closed is left off every public page of the directory.

What our labels mean

• “Listed on the florist's website” (on a result: “Delivers here · listed”) — the florist’s public website names the place as part of its delivery coverage. This may come from visible page content or structured data published by the site.
• “Appears to deliver (not yet verified)” (on a result: “Appears to deliver”) — the available information suggests delivery, but the evidence is not strong enough for a definitive statement.
• “Verified by the florist” — the florist has claimed the listing and supplied or confirmed the information, or our team has confirmed it during review.
• “Shop is in this ZIP” — the storefront is located in the ZIP code. This does not by itself prove that the florist delivers throughout that ZIP.
• “May have closed” — multiple or sufficiently strong public signals suggest that the business may no longer be operating. Ambiguous references to another business, location or temporary closure are not enough by themselves.

Accuracy is an ongoing process

Websites change. Businesses move, change ownership or close. Delivery areas, hours, fees and ordering policies can change without notice.

Our ongoing accuracy standard includes:

• Re-reading florist websites on a regular basis
• Reapplying improved extraction and validation rules
• Checking business identity and operating status against other public sources when available
• Sampling published information for human review
• Holding questionable information instead of presenting it as certain
• Recording corrections and decisions so similar mistakes can be prevented elsewhere

The same standard applies to existing records as well as new ones. As validation rules improve, older records are rechecked; information that no longer has adequate support is withheld until it can be confirmed again.

Florists control their participation

A florist can claim its listing using “Are you this florist?” at the bottom of the listing. Once a claim is approved, the florist can provide opening hours, same-day cutoff, delivery fee, minimum order and how to order. A florist can also report a correction or request removal.

Claims are reviewed before a listing is marked as claimed. Information supplied by an approved claimant receives greater weight than information extracted from an older public page.

Basic listings are free. A florist cannot pay to appear higher in delivery results, and Floral Intel does not add a fee to an order. Customers order directly from the florist.

Our selection standard

Our selection standard is based on the strength and relevance of the available evidence—not advertising spend.

That standard considers factors such as:

• Whether the florist explicitly lists the destination
• Whether the information has been verified
• How recently the information was checked
• Whether the storefront is reasonably close to the destination
• Whether the business appears to be operating as a genuine florist

When evidence is incomplete, we use cautious language or leave the information out.

Where our information comes from

Our principal sources include:

• Florists’ public websites
• Information and corrections supplied by florists
• Public business information, including Google business information when available
• OpenStreetMap and Overture Maps Foundation data
• U.S. Census Bureau and GeoNames geographic reference data
• Public florist directories and research performed by our team

Map points for storefronts: the U.S. Census Bureau and OpenStreetMap contributors. Whether a shop has closed: the shop's own website, our own team, and Google's business listing for the shop. Source credits and applicable licensing information appear throughout the Directory.

Our commitment

The Floral Intel directory is not intended to be the largest collection of florist names. It is intended to be the most accurate and useful source for answering “Who delivers here?”

That requires preserving evidence, distinguishing fact from inference, correcting mistakes, improving existing records as our methods improve, and being candid about what has not yet been confirmed.